Bunchberry

It's called "frequency illusion." For instance, you learn a new word and suddenly you see/hear it everywhere - in a magazine, on a podcast, on TV. Our brains are wired to always look for patterns and it's part of that process that makes us suddenly pick up on something we would have allowed to slide by in the past.  The Christmas themes I and my friends choose often cause me to experience "frequency illusion."  While I knew about the Colossus of Rhodes before - the subject of the gift I have to give this year - suddenly I'm picking up on Rhodes in the news (immigrants are coming ashore there), Rhodes in the college newsletter (there is a student who had been named a Rhodes scholar), and in X-Men - Days of Future Past which features superhero Colossus. I had better think of a gift soon.  I've even been perking up on just the word "roads."